Askona KIDS

/04

directed and produced by ALLA KOTENEVA

tv commercial

Backstage

Each of the three rooms was painted in one of the brand's colors, while the Ascona mattresses and pillows stood out noticeably against the background, remaining white.

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To make those rooms colored differently we used a set of ARRI SkyPanel S60-C. We hung them in the back so they lit the white back of cyclorama with nice and vivid gradient of a color.

To create a series of videos “How a child’s sleep grows up,” we decided that the most advantageous way to highlight the products of the Askona brand would be the conventionality and monochrome of the scenery. It was decided to build three different children's rooms in the space of a white cyclorama.