To create a series of videos “How a child’s sleep grows up,” we decided that the most advantageous way to highlight the products of the Askona brand would be the conventionality and monochrome of the scenery. It was decided to build three different children's rooms in the space of a white cyclorama. Each of the three rooms was painted in one of the brand's colors, while the Ascona mattresses and pillows stood out noticeably against the background, remaining white. Our solution allowed us to combine three videos into a single visual concept and give each one its own special style and color.
We wrote an original soundtrack to effectively highlight all the lighting and editing solutions.
Backstage
Each of the three rooms was painted in one of the brand's colors, while the Ascona mattresses and pillows stood out noticeably against the background, remaining white.
20 21
A series of review videos for Instagram with famous Russian bloggers, in which they interact with the new SAMSUNG GALAXY FOLD models and share their opinions on the functionality of the phone, its convenience and multitasking.
Although the production of this series had been rushed and we had to make a lot of decisions on a run we put a lot of effort to make the videos as visually different from one another as possible. Hence the smart way of picking locations.