Geely Coolray Nero

/03

directed & edited by ALLA KOTENEVA

tv commercial

To create this commercial, we developed original graphic videos that served us as a bright dynamic background, and wrote an original soundtrack to effectively highlight all the lighting and editing solutions. Despite the fact that when filming in the Geely pavilion, Nero was mostly static - this was The original creative idea was that we were able to fly it around on a telescopic crane and thus add the necessary intra-frame dynamics.

(preview)

Backstage

The visual concept behind it was to highlight the Nero nature of that particular Geely model and make the black color of the car body to sometimes immerse in darkness of the scene or to effectively reflect the bright colors of background videos.

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Though the car is static all the time, the multicolored particles on the background and the precise movements of the camera flying around and even inside the car make you feel the dynamic in every scene.